Adding color makes people concentrate on that, and at this stage, you’re looking for the concept approval only.īy completing this form, you agree to our Terms of Service and Privacy Policy. ![]() Send only black and white sketches in the first round. We recommend sending 2-3 initial concepts, but that’s up to you and what you agreed on with your client before starting the project. Select your best sketches to send off to the client. We’ll refine those once we bring the image into Illustrator. Put more and more effort into each sketch, perfecting them, but don’t get too lost in little details. While sketching, keep the things you like and revise the things you don’t. Each version will get better and better, and you may just draw the perfect version on your 10th try! by Mky Drawing the same thing multiple times seems like a waste of time, but it actually is super helpful. Then, choose a few sketches you like the most, and sketch them over and over again. Look for mistakes, find ways to improve, and pick your favorite bits. Take a look at all of your sketches again, this time with a critical eye. You may catch mistakes you didn’t see, get new ideas or even see new potential in concepts you didn’t before. Sometimes you need to take a step back and see your sketches with fresh eyes. When you feel like you’ve exhausted all ideas, put the paper aside, and leave it be until the next day. You should sketch as many ideas and concepts as possible. Focus solely on getting the ideas from your head to the paper. Keep your client’s requests in mind, but don’t be afraid to go a little off the rails and try something different if you feel like you have a solid reason for it.Īt this stage don’t think about drawing “pretty.” Sketch quickly and don’t overthink it. Now, use your keywords as inspiration and start sketching. You’ll never show this to anyone anyways! by Mky 3. Write down every word that comes to mind when thinking about the brand, and don’t worry about making sense or creating something pretty. Start by making a list of all relevant keywords for the project. Once you have all the information you need from your client, you can turn them into a logo that works! And don’t forget that you are the professional, and it’s your responsibility to advise the client and point them in the right direction about their design. Make sure to maintain open communication with your client.
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